How a Misread Statistic Became Proof of “Too Many Black People” in TV Ads

When 51% of adverts featuring a black person become “adverts full of black people,” the problem isn’t diversity, it’s comprehension.

Last weekend, an elected member of parliament (Reform UK’s Sarah Pochin) went on Talk TV and said, “It drives me mad when I see adverts full of black people, full of Asian people, full of people who are basically anything other than white people.”

Let that sink in. We have reached a point in the political discourse where an elected MP says that seeing bl…